Build winning product teams delivering sustainable growth.
Your investors expect growth with less resources.
Let’s reduce your risk of failure.
On-Demand
Product Leadership
Fractional
WHO: Companies without a product management leader
NEED: Consistent support to level up your product teams on strategy, execution, & craft; but not yet ready for a full-time hire
Consulting
WHO: Companies lacking in-house product management support on a new product or idea
NEED: Setting up product strategy, building a roadmap; or 0 >1 Discovery Phase for a new product
Coaching & Advising
WHO: Leaders functionally leading product without product expertise
NEED: Practical advice and/or guidance on leading a product function, especially when speed is a factor in levelling up your abilities to bring change to your org and its products
Hello 👋
I’m Stacey.
I’m a seasoned product leader with over 15 years of experience developing new products from nothing to $21M ARR. I provide fractional product leadership support for new businesses facing the pressure for capital-efficient growth, but struggling to deliver.
I do that by levelling up their product & their people by focusing on strategic clarity, efficient execution, & teaching the craft of product management to their teams.
Building new businesses is a team sport. However, strong customer-centric product teams are the foundation for capital-efficient growth: when a customer has a great experience, they are your referral engine.
By empowering your product teams, you unlock the ability to transform your products.
There are two moments in the product lifecycle when companies risk falling into a market gap.
Pre-product-market fit at an Early Stage (Seed, Series A): you risk running out of runway if you don’t gain traction with Early Adopters
On the downward slide losing market share at a Late Stage (Private Equity): sunsetting is on the horizon & you need new ideas to reverse the trend.
These are the moments when strong product leadership will get your team out of the chaos.
“Stacey's ability to transform product teams is truly remarkable. We have a fully stacked team of talented individuals, but executing a long-term strategy had been challenging. Stacey stepped in during a period of uncertainty. Within just four weeks, she made a significant impact. Morale drastically improved, we gained clarity on commitments and efforts, and she initiated a pilot program allowing internal users to test our new app. Without her leadership, achieving our milestones in 2024 would have been unlikely.”
Dallas Watson, SVP Driving Force/Alata
“Stacey's leadership was instrumental in bringing the vision for Loblaw Marketplace to fruition. Our team had a complex challenge: integrate a new eCommerce offering into Loblaw's established online grocery sites and apps. This meant navigating entrenched user grocery shopping behaviours. Using her strategic acumen, Stacey combined qualitative customer research with quantitative insights to craft a customer-centric roadmap that fueled substantial growth during our crucial early years. She is adept at translating product vision into actionable strategies.”
Kim Nguyen, GM Loblaw Marketplace
“You brought what we were in desperate need of on the Versett leadership team: clarity in communication, transparency, and you created a strong connection between leadership and the actual work.”
Ana Lobo, Product Lead & Former Direct Report
